11.11 / eleven eleven is a label deeply rooted in craftsmanship, celebrated for its use of indigenous cotton, natural dyes, and heritage techniques like hand spinning, hand loom weaving, and miniature tie-dyeing. Departing from mainstream manufacturing, the brand collaborates with artisans across India to produce small-batch, slow-made clothing that transcends geographic and gender boundaries. Each piece reflects a ‘seed to stitch’ philosophy, offering relaxed silhouettes with a refined touch, designed to transition seamlessly from day to evening wear.

At the core of 11.11’s value chain are rural craft communities—custodians of living traditions who embody a self-sufficient, sustainable model of living. These artisans work from home, often with family members, combining their craft with everyday life, creating clothing that is gentle on the skin and the planet. Co-founded by Mia Morikawa and Shani Himanshu, 11.11 sees fashion as a way to promote social cohesion, reclaim cultural heritage, and foster a regenerative approach to making clothes, connecting the wearer to the environment and the people who bring each garment to life.