Runaway Bicycle was founded in 2014 by Preeti Verma, born out a desire for clothing that prioritized comfort over appearance. Balancing a day job in advertising, Preeti built the brand after hours, drawing on traditional weaving techniques to create garments that felt as good as they looked. Today, Runaway Bicycle operates from a modest studio, striving to infuse goodness into every piece—simple, timeless clothing that reflects a love for ease and understated beauty.

The brand connects skilled weavers and dyers across India with the craftsmen in its studio, bringing together generations of knowledge to produce garments and home décor that transcend trends. Inspired by the comfort found in the clothes of children, laborers, and the cherished pieces worn by previous generations, Runaway Bicycle’s design philosophy values lightness, simplicity, and a quiet elegance that endures. Each piece is meant to be lived in and handed down, reflecting a thoughtful approach to style that celebrates comfort and heritage.