Frida Zazou was founded in 2017 by Augusto and Ludovica, a project born from a deep respect for Italian craftsmanship and a desire to create clothing with intimacy, lightness, and emotional depth.

Each piece reflects a quiet attention to detail and a delicate aesthetic, designed to evoke feeling as much as form. The creative vision is rooted in a belief in beauty in all its expressions—from the poetry of antique interiors to the subtle richness of natural elements, which inspire both color and texture.

Frida Zazou garments are timeless, crafted with care, and meant to be cherished—an ode to slowness, sensitivity, and the art of the handmade.